How we increased profitability and 4Xed sales for this dog brand
Our results in numbers
4x
increase in sales
-52%
decrease in TACOS
452%
increase in profit margin
Meet the client
Marketplace Amazon US
Category Pet supplies
The founder of this dog brand felt there was a gap in the market for high-quality, nutrient-dense food for active and working dogs. With the help of a canine nutritionist, he developed 2 lines of dog food, treats, toppers and supplements.
After becoming well-known in the dog training world and with a website boasting over 3,000 5-star reviews, they wanted to see if they could capitalize on this popularity by offering their products on Amazon’s marketplace.
The challenges
Getting onto Amazon wasn’t as easy as this company initially thought
Their advertising efforts were unfruitful – they were overspending on their budget with extremely high ACOS
With a lot of their work being done internally, they were overwhelmed and overstretched
The solution
Focus on ad spend and increase profitability to bring ACOS down
When managing ads, our focus is always on profitability. Many times clients are making sales but don’t realize that they’re spending more to get sales so their profitability is actually negative.
With this client, we got to work right away, completing a full analysis of their ad landscape, turning off the unprofitable ads, and controlling ad spend. You can see how sales go up after we started in May 2023.
The results
4X (300%) increase in sales
With a focus on ad spend and increasing profitability, we brought the ACOS down.
All this resulted in a 4x (or 300%) increase in sales. Where they were previously selling $5,000/month, they were now selling up to 20k/month.
We were then able to bring profitability up while maintaining the new sales level.
