Convert customers with eye-catching A+ content on Amazon

Tell your story and show off your brand to build customer trust and increase conversion rates

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What is Amazon A+ Content?

A+ Content (also known as Enhanced Brand Content, or EBC) is a tool that lets you feature high-resolution images, vivid descriptions and shoppable content on your product listings.

Appearing below the fold, it usually takes place of the classic product description. It allows you to go into more detail about your products.

Who can use A+ content?

Anyone with a professional seller account and Brand Registry can create and design A+ content.

Learn more about Brand Registry

Benefits of Amazon A+ content

Increase conversions

When a customer knows everything there is to know about your product, they’ll be more likely to hit “add to cart”. A+ Content makes that decision easier for them

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Grow market share

Amazon prefers to display items that convert. Plus, SEO-friendly text in the content will help your products get found and appear in search results

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Increase sales

Better conversion = more traffic = more sales. It’s a virtuous cycle that sustains itself. All from a bit of initial work to present your products in the perfect light.

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Engage and educate your customers on why your product is better

Get found

The text in your A+ content doesn’t just provide your customer with important information. It has the potential to increase visibility in search results (SEO), driving more customers to your product page.

Enhance product listings

Transform your dull, boring “product description” into an enticing, multimedia catalogue.

Informative graphics and imagery take up real estate and will have people spending more time looking at your product rather than your competitor’s.

Build your brand

Customers on Amazon are browsing for the best quality-price ratio.

Beautiful images help establish your brand identity and build trust. A+ content helps your products stand out and gives you another way to address and convince customers.

Delight your customers

Think of enhanced brand content as a pamphlet for your product. Improve customer experience by showcasing beautiful images of your product and providing detailed feature information to help you stand out.

Compare, cross-sell and upsell with shoppable comparison charts

Comparison charts allow you to include your brand ASINs so your customers have a better view of your other available products. Once they know which one is right for them, they can add it directly to their cart.

Brag about your brand and link to your store

Have something that sets you apart from the rest? Share it. Whether you’re certified organic, have an award-winning product, or have a unique production process, let customers know in your brand story.

You can also tailor collections and send shoppers directly to your store.

Enhance your product listings

with 3 types of A+ Content

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Basic A+

Give your product descriptions a boost and make those key features pop with stunning images, personalized layouts, and conversion-optimizing shoppable product comparison charts.

Amazon’s internal data says that using Basic A+ Content can help bump up your sales by as much as 8%.

Premium A+

With larger high-resolution images, videos, mobile-responsive designs, and interactive modules that engage consumers, Premium A+ Content really helps you stand out from your competitors and create a connection with customers.

Enhance your sales by up to 20% with Premium A+ Content on Amazon.

Brand Story

Tell your brand’s story, and share your mission and values across all your product listings. This section can also direct traffic to your Amazon Brand Store and other products in your catalog, fostering a deeper connection with customers and boosting brand loyalty.