Infographics on Amazon – what do they have to do with sales? They say a picture is worth a thousand words. In the seller’s case it could mean thousands of dollars. With millions on the internet, scrambling for time, and poring over images and videos on social media platforms, people are less concerned with reading.
What does this mean for your product listings? You need to focus on visual content to gain a browser’s trust, communicate your product’s value and ultimately convert them into paying customers.
The best way to do this is with Amazon infographics.
Table of contents
- What Is an Infographic?
- Why use Amazon Infographics?
- Communicate the Features & Benefits of Your Product
- Show the Packaging
- Make Comparisons with Amazon Infographics
- Answer Customer Questions and Objections
- Amazon Infographics: Do & Don’t
- Key Takeaways
What Is an Infographic?
Before we get into what infographics can do for your product listings, maybe we should explain what they are. In short, they’re:
Visual images – like charts or diagrams – used to represent information or data
Simple as that. Below is a nice example of an infographic from Amazon for Nativas organic cacao powder.
An infographic combines images and text to give more information about a product. In the example above, you can see how an image like this is much better at communicating what the product is and does than a few bullet points.
You can make an infographic on Amazon for any product imaginable. They don’t have to be overly complicated or packed full of information.
Why use Amazon Infographics?
Most people are visual creatures. The most impulsive decision makers won’t take the time to read all the specs and benefits of a product. They will scan through a listing. And the easiest way for them to get more information about your product will be by swiping through the images.
This is why Amazon infographics are a must to include among your product images. To have a more thorough look at all the different types of images to include in your listings read this.
Whereas the copy helps rank and provide detailed information about a product, an infographic on Amazon can condense that information and make it more digestible for customers tight for time. Infographics are a quick way to communicate value, trust and show the customer you care both about them and the product.
Keywords = help Amazon connect you to customers
Images = help customers decide they want your product
The keywords and copy in your listing are what help you rank on Amazon in the first place. The Amazon algorithm (A9) will use the keywords your customer types into the search bar – called a search query – to find the products that they are most likely to buy. For more on Amazon SEO and how it all works, check out our complete walkthrough.
Communicate the Features & Benefits of Your Product
What’s so great about your product? Chances are a customer won’t be able to answer this for themselves just by looking at your product. In the Amazon world, you have to show your customer since you’re not there to tell them. Sure – they’ll skim the bullet points and swipe through your images, but if you focus on creating valuable, easy-to-read infographics for Amazon, you’ll have a higher chance of getting them to hit “add to cart”.
If you’ve written your bullet points correctly (read more about how to write the perfect bullet points), you should have an idea of what information to feature in your infographics.
Sometimes a brand doesn’t have the budget to take lifestyle shots (these are usually images that include people using the product) and that’s okay. Look at this example below. Although there are no people in this infographic a customer still gets tons of value from it:
- We’ve got an image of the packaging, which creates more trust and added value for the customer
- A high-quality image of the product with plenty of callouts about its features
- These callouts are easy to read and skim through, offering enough information without being too much
This brand does a great job at communicating the features and benefits of their product in an easy way. A customer can look at it quickly and see right away how their life will be made easier with this product.
What if Your Product is Too Simple?
For an electronic product like the beard straightener, it’s easy to communicate features and benefits in an Amazon infographic partly because there are so many specs. If you think your product is “too simple” to make an infographic for, you’re wrong. Below, an infographic for hip and joint supplements for dogs.
Here we have a beautiful image of the packaging, the ingredients that go into the supplements, and some callouts with specs. Even without budget for lifestyle images you can still communicate value and show the benefits with simple, high-quality images.
Show the Packaging
When you show the packaging in an infographic on Amazon, it adds value. The customer will relate the way it’s presented with the quality of the product. When a brand takes the time to think about how their product comes packaged, it tells the customer they care about all aspects of the business – including the customer.
Including an image of the packaging is a good move when you have products you believe are too simple or don’t have enough specs. The image below for bamboo toothbrushes is a good example of how packaging can add an extra something to an infographic.
Before seeing this you might think, what is there to possibly say about bamboo toothbrushes? Just think creatively. The example is quite basic yet covers the bases and provides the customer with just a bit more than a simple product shot would. If you had to choose between this product and another identical one whose images only showed a toothbrush, which would you pick? Uh huh.
Make Comparisons with Amazon Infographics
If you think about it, Amazon is essentially a comparison site. Many people start their ecommerce search here.
Oftentimes, when a customer is looking for a specific product, they’ll try to start picking out their favorites from the search engine results page (SERP). They might open them up in different tabs and see how they compare.
Imagine a case where a customer is deciding between 2 very similar products. They have almost identical listing copy, features and benefits. The one differentiator is that one of the products has included infographics in their main images. This might just be the thing to convince the customer to buy.
Amazon Infographics to Beat the Competitor
You can also use infographics on Amazon to make a distinction between your product and your competitor’s. Is there a USP (unique selling proposition) that helps you stand out and make you the obvious better choice? Show it off!
Below is a very simple infographic from a real listing we found that points out how this bamboo handle is smoother than others out there.
A comparison Infographic doesn’t have to be overly complicated. It only needs to show enough information so that the customer understands the benefit of buying one product over another.
Answer Customer Questions and Objections
If you’re selling a new or complicated product, Amazon infographics can make it easier for a customer to understand how to use it.
The examples from BP Fit below are excellent:
By including use-cases you’re answering customer questions and helping ease customer objections. In the case of this peanut butter powder, instead of a customer seeing it and discounting it immediately, they’re now aware of how to use it and just how easy it is.
Add to this that if the competitors didn’t have infographics like this to explain how to use their product, yours is much more desirable because you’ve created value and trust.
The example below is how not to do it.
Crystal is wasting their visual real estate. Why not show some useful information instead of what’s blatantly obvious? They could try to answer some customer questions like, how hot is the sauce? what does it taste like? For someone unfamiliar with the brand, how can you show and tell them that this is the right hot sauce for them?
Amazon Infographics: Do & Don’t
Below is a very basic overview of what to do and what not to do when it comes to infographics on Amazon:
Amazon is often used as a comparison site – people usually check out a few products before they choose Amazon infographics are a great way to help drive them to buy. Use infographics to:
- Communicate the benefits & features of your product
- Make comparisons of your product to your competitor’s
- Offer use-case examples so a customer can imagine their life with your product
- Show your product’s and brand’s value