Increase traffic & boost conversions with expert copywriting for Amazon
Make your product pages work harder with strategic, effective copy
Copywriting for Amazon: why does it matter for your listings?
Well-crafted, expertly-written copy:
Copywriting on Amazon makes up part of the larger cycle called the Amazon flywheel.
It’s the first step to help propel your product’s success.
Your trusted partner for all things Amazon
Amazon copywriting – what’s included
What do you get when you sign on for our copywriting service? Once we’ve analyzed the market and competitors, we’ll gather the most relevant keywords and phrases, and strategically incorporate them where they matter most, writing beautiful, SEO-optimized copy that helps you get found on Amazon.
Product title
Your product title on Amazon is one of the most important aspects for optimizing your listing, getting noticed in search and ranking for keywords.
Bullet points
Showcase product benefits in scannable bullet points with important keywords intertwined.
Product description
Connect with customers further and explain more of your product’s features while using all the characters to maximize SEO impact.
Back-end search terms
The keywords that didn’t make it into the front-page copy go here, along with common misspellings and keywords in other relevant languages. That way you index for everything possible.
What do you get with our Amazon copywriting services?
Copywriting on Amazon is a major touchpoint that helps your product get found and communicate its value. Many brands on Amazon don’t bother to optimize their copy.
SEO & keyword research
Keywords and Amazon SEO are what help your listings index. We’ll do a deep dive on your product, the market, and competitors to find the most relevant keywords for your copy.
Optimized product listing copy
Amazon looks for keywords in your product title, bullet points, description and back end search terms. We’ll include the higher volume keywords where they count most and weave them throughout your listing naturally.
Enhanced brand storytelling
The right copy establishes a connection with shoppers and builds trust. We make sure to understand your customer’s pain points to strengthen this connection.
Interested in our complete listing optimization services?
How it works
From start to finish, we help you every step of the way
We’ve fine-tuned our systems over the years to make your copywriting for Amazon simple and stress-free. We’ve developed our process to maximize quality and efficacy while keeping turnaround times low.
1. Intro call
We want to get to know you and your brand as well as discover if there is something important you want us to focus on.
2. Research & information gathering
We learn about every inch of your product and your brand. We’ll look for any trends in the market, look closely at competitors and find ways to make your product stand out.
3. Keyword collection
Once we’ve settled on your top competitors and the most relevant keyword ideas, we’ll use Helium 10’s suite of tools to create a solid list of keyword search terms to include in the copy. (This list can also be valuable for your advertising efforts)
4. First draft of copy
We’ll use Helium 10’s handy tool Scribbles to make sure we hit all of the important search terms where they count, weaving them into the product copy (title, bullet points, description, search terms) to make them sound as natural as human speech.
5. Review & revise
We’ll share a document with the first draft of the copy. You review it and we’ll refine it to ensure it’s perfect.
6. Final delivery
Once you’ve signed off, we’ll share the final draft of the copy document with you to upload. Depending on our agreement, we can also log into Seller Central and upload everything for you.
Why partner with us for your Amazon copywriting services?
We’ve optimized over 500 listings. We know what works and what doesn’t, and we always keep up to date on the latest from Amazon.
Amazon SEO experts
Our team averages 5+ years in Amazon SEO experience, each having optimized 100+ listings.
Quick turnaround
We respect your time and deliver quality work fast; from start to finish we aim for <1 week turnaround.
Proven track record
We’ve helped multiple brands increase their product rankings. Check out this Amazon case study.
We have experience across multiple categories:
From pet food to electronics to fashion, we’ve optimized listings in almost every niche.
Beauty & personal care
Clothing, shoes & jewelry
Grocery & gourmet food
Baby
Garden & outdoor
Home & kitchen
Pet supplies
Electronics
Need more than copy?
Copywriting on Amazon helps you get found and convert careful customers who get into the nitty-gritty details.
For visual shoppers (and everyone, really) you’ll also need:
Listing graphics (images)
Your main image is the one that’ll get customers to click through to your listing. The others show product benefits in a visually appealing way.
A+ Content
Enhance your listings with A+ Content. Improve storytelling, engage shoppers, and increase conversions with visually rich and optimized content.
Amazon Store
Create a custom Amazon Store to showcase your brand. Enhance visibility, drive sales, and deliver a unique shopping experience.
Become one of our successful clients
We continue to help businesses grow. Here’s what our clients have said about working with us.
I was able to almost 2X my previous 4th quarter revenues … for a record holiday season for my clothing brand Roodiewear.
Cory Shop
Roodiewear Founder
Keith and the Better World team have been invaluable in uplifting our Amazon venture … helping us achieve our ideal ACOS (20-25%) and TACOS (7-10%) efficiently and within our moderate budget. Their profound insights and meticulous attention to detail have been absolutely crucial.
James Wilson
VP, Great Scot International Inc.