Grow profitability with expert advertising on Amazon

Tailored Amazon advertising strategies designed to drive sales and boost your bottom line

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Become one of our successful clients

We continue to help businesses grow. Here’s what our clients have said about working with us.

I was able to almost 2X my previous 4th quarter revenues … for a record holiday season for my clothing brand Roodiewear.

Cory Shop

Roodiewear Founder

Keith and the Better World team have been invaluable in uplifting our Amazon venture … helping us achieve our ideal ACOS (20-25%) and TACOS (7-10%) efficiently and within our moderate budget. Their profound insights and meticulous attention to detail have been absolutely crucial.

James Wilson

VP, Great Scot International Inc.

Our focus is on growing your brand, not wasting your ad budget

As certified Amazon Advertising professionals, we will help you identify the right strategy to meet your budget. Our approach is to spend profitably to achieve long-term sustainable growth, not waste money and force short-term sales that can’t be repeated month over month.

A better approach to partnership & performance management

Amazon PPC & performance

We’ve fine-tuned our systems over the years to make onboarding simple and stress-free. We developed them to pinpoint opportunities and increase profitability to help you achieve your advertising goals.

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The process:

1. Account audit

The first thing we need to do is understand the current state of your account. Identify what’s working, what’s not and how we can help. You’ll get a comprehensive report on the current state of your advertising that we will go over on our call in step 2.

2. Strategy call & goal setting

After we understand your account, we’ll get on a call with you to go over the audit, discuss the history of your account and ask you about your goals so we can build a strategy and define the KPIs.

3. Onboarding

Once we understand your goals and what needs to be done we’ll start the onboarding process. Setting up project management, account access, reporting, software and putting together the right team to get the job done.

4. Account restructuring

Once we understand what your goals are, we can determine what to keep, what to fix and what needs to be turned off. We’ll rename the campaigns so they’re easily identifiable and organize them so you understand what’s going on.

5. Scaling up

Once we understand what’s working, we’ll begin to scale up the campaigns based on your goals and KPIs. This is done on a routine basis and always with a focus on managing risk and minimizing waste.

6. Ongoing optimization

Success doesn’t come from just setting up ads. Your campaigns need to be constantly monitored and fine-tuned to keep up with the competition, inventory, changes in conversion rate and seasonality.

7. Continued collaboration

We’ll always be right here continuing to realign with new goals as needed and keep you up to date on the constantly evolving world of Amazon. We’ll provide regular in-depth reports so you know what’s happening every step of the way. From product performance to profitability.

Our advertising specialists manage every aspect of your PPC for you

Regularly launching & testing new campaigns

Keeping everything the same can result in stagnation for your account. We’ll stick with what’s doing well while regularly looking for opportunities to grow your brand.

Keeping costs under control

Managing risk is a primary focus of our service for you. That’s why we adjust budgets daily and maintain several layers of budget safety, alerts and automated triggers to manage risk and prevent runaway ad spend.

Building a clear campaign structure

We keep our naming convention and portfolio organization clear and easy to understand. No secret codes in campaign names to keep you in the dark. You’ll understand exactly what’s going on.

Strategic & adaptive planning

Every case is different which is why we start from a place of first principles when looking at what’s going to work best for you. Crafting a strategy over time to get you where you want to go and adapting it each month based on your changing business.

Regular performance reporting

Our team will always keep you informed on your most important KPIs with weekly and monthly reporting. Helping you understand your margins, growth and what’s going on. And if you ever have any questions, just ask. We’ll help you understand.

Continued bid management

Our team is constantly optimizing. Bids are adjusted daily based on performance, seasonality and inventory requirements through several systematic layers of manual, automated and AI-based systems. All working in harmony to get you the best results.

Keyword harvesting and gold mining

Our unique campaign setup allows for the continued discovery of new searches that customers use to find your product. Every week we’ll look through these and specifically target what’s converted.

Recommendations

Ads are just one piece of the puzzle. If we see that there are opportunities to improve your conversion rates and/or save money on fees so we can improve ad performance and spend more on growth, then we will let you know.

The 3 stages to success

with Amazon Advertising

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1. Defend your brand

Every day on Amazon, your competitors are fighting to take up space on your product pages and steal sales from people who were originally looking for your brand. We protect those sales with low-cost, high conversion Brand Defense Campaigns.

2. Grow market share

With your brand protected, it’s time to shift to offence and begin growing market share. Making sure your product is gaining visibility for search terms your customers are searching for is crucial for climbing the ranks. We’ll put you at the top of search results.

3. Take on competitors

In the same way they were first targeting you, we’ll now target them. Taking away sales and converting them over as new customers. We’ll launch multiple campaigns attacking your competitors in search and on their product pages so that your brand is always showing up.

Leverage all of Amazon’s advertising tools

Use Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to target the right audience, increase visibility, and drive conversions. Ensure your products stand out and capture the attention they deserve.