Premium A+ Content on Amazon (And How to Get It for Free)
Basic and premium A+ content on Amazon offer customers a richer, more pleasant shopping experience. Both come with additional opportunities to combine beautiful graphics with great copy and SEO which are essential to remaining competitive on Amazon.
But the exclusivity of premium A+ content (or A++) and high cost make it almost impossible for regular brands to create the beautiful, image-heavy visuals that top brands can access.
Until now.
In this article, we’ll explain how you can become eligible for premium A+ content on Amazon – for free.
What is Premium A+ Content?
Premium A+ Content (also known as A++ content) on Amazon is an exclusive premium content feature available to big brands at a heavy price. It appears under the “Product description” section on a product listing.
Rich images, videos and interactive modules take up real estate on the product listing page to help convince and convert customers.
What are the Eligibility & Requirements for Accessing Premium A+ Content?
Premium A+ Content is usually available by invite only.
However, the latest updates on Seller Central have made it available to all sellers as long as they meet these requirements:
- At least 5 A+ Content project submissions approved in the last 12 months
- All of the ASINs must contain a published A+ Brand Story
Here you can find more information about eligibility and the Premium A+ Content promotion.
Is Amazon A+ content free?
Basic Amazon A+ Content is free for all vendors.
Premium A+ content has been invite-only in the past and usually came at a large cost – anywhere from $250,000 to $500,000 annually.
However, as stated above, now everyone who fulfills the requirements can apply for premium A+ content on Amazon.
Can I get Premium A+ Content if I only have one product?
Yes. Even if you have one ASIN or product in your catalog, you can make a small edit to the content and submit it. Once it’s approved, you can do this again until you’ve reached 5 submissions.
What’s the Difference Between Amazon A+ Content and Premium A+ Content?
While both types of A+ content can increase conversions on your products, the rich texts, high-quality images and videos create an even bigger impact than basic A+ content.
Premium A+ (or A++) content spans a greater part of the width of a product page and features interactive modules that are unavailable in the basic functionalities.
Basic A+ Content on Amazon:
- Free
- Available to all brand-registered vendors
- Allows you to add up to 7 modules
- Choose from 17 basic modules
- Maximum content width of 970 pixels
- White space between modules
Premium A+ Content on Amazon:
- Free with current promotion (normally $250K-$500k)
- Allows you to add up to 7 modules
- Choose from 19 interactive modules
- Maximum content width of 1464 pixels
- Access to video module
- No white space between modules for a seamless magazine-type look
One of the biggest visible differences between the two types is that premium A+ content spans a larger portion of the page and that the image modules stack on top of each other without any white space.
The advantage of not having any white space is the ability to create a cohesive visual experience, like a page from a magazine. The result is much more impactful and can help strengthen brand identity and customer loyalty.
Premium A+ Content Size
The dimensions for Premium A+ on desktop are pretty consistent.
The large modules measure 1464px x 600px. This includes the sliding modules.
The mobile modules measure 600px x 450px.
Premium A+ on Mobile
The examples that we’re focusing on in this article are all on desktop but it’s worth mentioning how Premium A+ Content appears on mobile – after all, a lot of people are shopping on mobile these days.
It’s also worth pointing out because once you design your A+ for desktop, you’ll get to work on creating the mobile modules.
On desktop, the modules blend together, even the sliders and interactive modules. On mobile, however, the sliders appear differently. Take a look:
Top Examples of Premium A+ Content
Premium A+ content on Amazon isn’t always the easiest to design. Get yourself a good designer and brief them on what you want and what kinds of features and benefits you want to appear in the graphics. Look into how you can incorporate the interactive modules and video if it’s available to you.
Here are some of our favorite examples of Premium A+ Content:
Apple iPad Pro
The graphic designer at Apple understood the assignment.
What they did well:
- High-quality, aesthetic graphics
- On-brand design
- Calling out features and explaining their benefits
What they could do better:
- Include some interactive modules for more engagement
Four Sigmatic Coffee
This example is just awesome. It looks like it’s fresh out of a catalogue.
What they did well:
- Nice hero image at the top to introduce the product
- Gorgeous on-brand graphics
- Explain product features
- Great product photography
What they could do better:
- They might like to compare the different product offerings in a comparison chart, but other than that, this A+ is practically perfect.
Paula’s Choice Salicylic Acid Exfoliant
Paula’s Choice here does a great job of thinking about the customer and the questions they might have.
What they did well:
- Consistent use of colors and branding
- Presenting all the information a customer might be looking for – the skin types, how and when to apply
- Before and after photos to help a potential customer visualize results
What they could do better:
- Try to create a more cohesive blend between the modules
- Include a more separate hero product shot at the top
Pawstruck Dog Food
Everything about this Premium A+ is great. From the branding and graphic design to the copy, you can tell this brand has invested in getting it right. There’s a lot of personality here.
What they did well:
- The video module at the top makes a great introduction to the product, especially as a “taste test”
- Good idea to have the arrow pointing to play button as it’s quite small
- The stitching that brings the sections together is a nice touch
- The messaging is simple and easy to follow
What they could do better:
- There’s really nothing they could do better
What Not to Do
When designing premium A+ content, it’s important to consider the lack of white space. Looking at well-done examples can help you create striking visuals that help convince the customer and answer their questions.
What you should try to avoid is designing a bunch of image modules that don’t blend into each other and then stacking them on top of each other.
The sections in this Ultimate Ears example look awkward as they don’t maintain a consistent feel between them. It’s a lot to take in visually.
Amazon Premium A+ Modules
Aside from full-width images, premium A+ content has some more interactive modules that aren’t available in the basic options. Below are some examples of these.
Premium A+ Content Video modules
Many sellers on Amazon want access to premium A+ content just to be able to use the video module and include one on their page.
Premium A+ gives you access to the “Premium Full Video” module that takes up the whole width of the screen, as picture below.
You can also include these other 2 modules: Premium Video Image Carousel and Premium Video with Text with the option to choose whether the video appears on the right or left-hand side.
Premium A+ Comparison Charts & Tables
Premium A+ content allows you to choose from 3 different comparison charts as opposed to the one simple style in the basic A+ module.
Premium Comparison Table 1
A step up from the basic A+ content comparison table, this one has been recently updated to be “shippable”, meaning it allows you to include the “add to cart” button as well as reviews and prices.
Below is another comparison module that allows you to scroll through to compare other products with a few of the key product features. This is an easy way for customers to interact with your product and quickly compare in a visual way.
Premium Comparison Table 3
Premium A+ Carousel Modules
The carousel modules available in premium A+ content are great for keeping customers scrolling and engaged.
Below is an example of one of the interactive modules where the customer can scroll through high-resolution full-width images.
Premium A+ Hotspots
Similar to the hotspot module in Amazon Stores, this premium-only module is another way that customers can interact with the different features of a product and learn more about each one by scrolling over it.
Premium A+ Q&A Module
This module is a wonderful way to answer customers’ most pressing questions and address any objections they may have.
Amazon’s “Customer questions and answers” section is a great place to find what customers are asking and which questions to include in this module. Plus, since most A+ content appears above the Q&A some customers may not scroll all the way down. Including this type of interactive module can help reduce returns and negative reviews because the customer has as much information as possible.
Takeaways
If you’re able to fulfil the Amazon requirements to gain access to premium A+ content, it’s certainly worth it.
A++ content allows customers to engage with your brand through:
- Attractive and impactful full-width images
- Interactive modules that display information in an engaging way
- Comparison charts that make it easy for them to decide which product best suits them
- Videos that explain your product’s features and benefits
