4 Amazon Account Health Dashboards You Need to Check Every Day  

Maintaining your Amazon account health is crucial, and it’s something that sellers need to monitor regularly. If sellers overlook these important metrics and fail to address any issues, it could potentially lead to permanent restrictions on their Amazon accounts (such as listing take-downs or account suspensions).  

But don’t worry! We’ve detailed essential metrics that you should check daily to ensure you don’t miss anything important from Amazon. 

How to Open the Amazon Account Health Dashboard: 

• Log in to your Amazon Seller Central account. 
• Click on the three-dot icon in the left sidebar. 
• From the menu, select Performance and then click on Account Health to view the dashboard. 

A new dashboard will appear displaying all the metrics related to account health and policy compliance. Let’s look at each of these 4 separately. 

1. Customer Service Performance: 

Monitor your customer service metrics here to ensure you’re responding quickly to buyer messages and resolving issues before they impact your account health. This section is further divided into four subsections: 

• Order Defect Rate: This metric indicates how many orders were delivered to customers with defects. For FBA (Fulfilled by Amazon), it typically shows as N/A because Amazon takes full responsibility for deliveries. However, for FBM (Fulfilled by Merchant), it reflects the actual number of defective orders. Keeping the order defect rate under 1% is crucial to avoid violations from Amazon. 

• Negative Feedback: This occurs when a customer leaves a 1- or 2-star rating after a purchase. Reasons can include the item not meeting expectations, arriving late, or a bad experience with customer service. Even a single negative review can harm your metrics, so it’s essential to keep customers satisfied and resolve any issues promptly.  

• A-to-Z Guarantee Claims: If a customer believes something went wrong with their order – such as it never arriving, arriving damaged, or not matching the description – they can file an A-to-Z claim through Amazon. If Amazon sides with the customer, it counts as a claim against you. Keeping your listing information clear and addressing problems quickly can help to avoid these claims. 

• Chargeback Claims: A chargeback occurs when a buyer contacts their bank to dispute a charge, often because they didn’t recognize it or never received the item. If the bank rules in favor of the customer, it also negatively affects your metrics. To mitigate this, ensure orders are shipped on time, tracking information is uploaded, and communication is clear. 

2. Policy Compliance:  

Next, you should keep a close eye on “Policy Compliance”. This dashboard highlights any policy violations or warnings – check here daily to catch and address any compliance issues before they escalate. Divided into 11 subcategories, here’s a quick breakdown of what each policy category means: 

• Suspected Intellectual Property Violations: Flagged automatically when Amazon suspects a listing may infringe on someone else’s trademark or copyright. 
• Received Intellectual Property Complaints: Direct complaints from rights holders claiming that your listing violates their IP. 
• Product Authenticity Customer Complaints: Will appear when a customer reports that a product they received may be fake or not as described. 
• Product Condition Customer Complaints: Feedback indicating the item was used, damaged, or not in the promised condition. 
• Food and Product Safety Issues: Reports of health or safety concerns, especially for consumables or personal care products. 
• Listing Policy Violations: Breaking Amazon’s listing rules, such as keyword stuffing, misleading titles, or making prohibited claims. 
• Restricted Product Policy Violations: Listing or selling items that are prohibited or restricted on Amazon. 
• Customer Product Reviews Policy Violations: Attempts to manipulate product reviews or offering incentives for positive feedback. 
• Other Policy Violations: General breaches that don’t fit neatly into the other categories. 
• Regulatory Compliance: Non-compliance with government regulations that Amazon enforces (e.g., product certifications or safety standards). 

A clean slate across all these categories is ideal, as it helps avoid account suspensions and builds trust with both Amazon and your customers 

3. Shipping Performance: 

Review your shipping performance to track metrics like late shipment rate and valid tracking rate, making sure your orders are shipped on time and accurately. The “Shipping Performance” section only pertains to FBM fulfillment. Here are the four sub-metrics to monitor: 

• Late Shipment Rate (Target: under 4%): This measures how many orders were shipped after the expected ship date. Keeping this rate low is essential, as late shipments can frustrate customers and lead to negative feedback. 

• Pre-Fulfillment Cancel Rate (Target: under 2.5%): This tracks the percentage of orders you cancel before shipping. A high cancellation rate could indicate overselling or stock issues, which may damage your reputation in Amazon’s eyes. 

• Valid Tracking Rate (Target: over 95%): Amazon expects you to upload tracking numbers for almost every order to keep buyers informed and help resolve any delivery issues. The tracking must be from a recognized carrier to be counted. 

• On-Time Delivery Rate (Target: over 90%): This refers to the percentage of orders that arrive by the promised date. It directly impacts customer satisfaction and your chances of winning the Buy Box. 

If the metrics are marked as “N/A,” this usually means that no recent seller-fulfilled orders have been processed to generate data. 

4. Manage Your Compliance: 

This section on Amazon provides sellers with a centralized view of any pending product compliance actions or documentation requirements. In this case, the dashboard indicates zero product compliance requests, meaning no action is currently required. This is a positive sign, showing that all listed products meet Amazon’s regulatory and safety standards. It’s a helpful feature for maintaining a clean account health status and ensuring uninterrupted selling activity

After reviewing all of these account health metrics, everyone can feel assured that they are running the account according to Amazon’s guidelines. 

Amazon Account Health Dashboard FAQs

How often should you check your account health dashboard?

Given it’s critical nature, you should check your account health dashboard every day. While your will normally recieve emails and there will be warnings on the dashboard. Having a habit of checking every day will help you catch and resolve things early so that it does not impact your sales 

What happens if my account health drops below Amazon’s standards?

You may receive warnings, restrictions, or full account suspension depending on the severity and frequency of the violations. 

Can I appeal an issue reported in the Account Health Dashboard?

Yes. Most violations allow for appeals. You’ll need to submit a Plan of Action explaining how you’ve addressed the root cause. 

How can I improve my Account Health rating?

Resolve any violations quickly, maintain excellent customer service, ship orders on time, and respond to Amazon notifications promptly. 

Can account health issues affect other countries if I sell internationally?

Yes. Amazon may suspend your selling privileges across all marketplaces if serious violations occur in any one region.