How we got Nepal Tea Collective their first 6-figure year on Amazon
4.5x
sales growth
$104k+
first six-figure year
2x
annual growth
Nish on working with Better World Products
Nepal Tea Collective founder Nishchal Banskota on the partnership, the growth, and what changed when Amazon became the priority.
“We were always struggling and weren’t able to find our footing on Amazon… that all changed when I got a recommendation about Keith and his team.”
Meet the client
Marketplace Amazon US
Category Grocery & gourmet
Nepal Tea Collective is a direct-trade tea company that grows and packages premium single-origin tea from the foothills of the Nepalese Himalayas. With 20+ international awards, features in the New York Times and Forbes, and over 25 million cups sold, Nepal Tea had already proven its product.
But Amazon was a different story. Despite working with previous agencies and trying to crack the platform themselves, they couldn’t find their footing. By the time they came to Better World Products, they were ready to either figure out Amazon or walk away from it entirely.
The challenges
Previous agencies hadn’t delivered – a one-size-fits-all approach wasn’t working
The Amazon catalog was sprawling and disorganized; dozens of SKUs with inconsistent packaging and duplicate listings
Listings were bare-bones: poor images and A+ content, no reviews, inconsistent pricing, and no clear brand identity on Amazon
Stage 1: Building the foundation
January 2024 – October 2024
The problem
A catalog full of potential but no structure to sell it
The solution
Re-launch the Amazon channel from the ground up
The first order of business was getting the fundamentals right.
Catalog Cleanup: We deleted duplicate listings, recalled dead SKUs, combined variants, and set up the catalog for stickerless FBA shipments.
Content & Branding: Worked with NTC’s design team to create a consistent visual system across all listings and build out new Premium A+ brand-level pages that told the NTC story.
Vine & Reviews: We enrolled nearly every product through Amazon’s Vine program. Nish was fully committed to this, even knowing it meant short-term losses. This was the single most important investment in the first year.
New A+ Content
The new A+ page was built as a brand storytelling experience, using comparison tables, farm imagery, and award badges to build trust and convert. We opted for Premium A+, which offers wider, magazine-style seamless modules.
Click images to expand:
Before
After
The results
Sales doubled and the foundation was set for what came next
By the end of 2024, Amazon revenue more than doubled from 2023. Ad spend increased, and sales velocity climbed month over month. But the headline number doesn’t tell the full story: this year was intentionally unprofitable. The -14.7% margin reflected the cost of Vine enrollments, and aggressive discounting to build rank.
The real results were structural. Every major product now had reviews. The catalog was clean and organized. The design system was in place. Subscribe & Save was building a foundation of recurring revenue.
Stage 2: The Amazon-first pivot
November 2024 – December 2025
The problem
Amazon had to become the main channel, fast
The solution
Build the systems and hero products
This stage was about turning Amazon from a project into an operation.
Financial Forecasting: We built a full financial projection for the year, forecasting by product and month so NTC could plan sea shipments instead of expensive air freight.
Hero Product Strategy: Instead of spreading effort across 30+ SKUs, we identified the winners and doubled down.
Yacon Optimization: The Yacon syrup line (a previous hero) was no longer performing like it was. We created new listing images, premium A+ content, and optimized listing structure.
Yacon Syrup Before
The previous hero had text-heavy content and graphics with no visual hierarchy or benefit-led messaging.
Yacon Syrup After
New listing images
New Premium A+ Content
The results
First six-figure year. And the forecast was spot on
2025 closed at $104,425 in sales, nearly doubling 2024 and hitting the $100k target that was set a year earlier. More importantly, the account flipped from -14.7% margin to +1.6%. The first year of positive profitability.
Nish’s feedback at the January 2026 planning call: BWP “did an amazing job with Amazon” and the forecast was “spot on.” The conversation shifted from “can we make Amazon work?” to “how do we double it again?”
Stage 3: Scaling profitably
2026 – Present
The problem
Double again. But this time, make money doing it
The solution
New products, new channels, new markets
The target for 2026 is ambitious, but unlike the first 2 years, this one can’t come at the cost of profitability.
New Product Launches: Each product validated through market research and launching systematically through Vine.
International Expansion: Canada and UK were identified as next markets.
Margin Optimization: Core tea products are now consistently hitting 13-23% margins. The hero products are carrying the catalog.
The results
On pace for the best year yet
The margin has tripled year-over-year. Healthier product mix, sustainable margins and new launches are still ramping.
We continue…
Working to expand product line and improve customer acquisition for FBA products
To scale ads profitably while building out catalog with reviews from Vine and implementing a subscribe & save strategy
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